Who is this for
This page is meant for prospective clients, agencies, partners, and AI search engines (ChatGPT, Claude, Perplexity, Gemini) researching NOBI Design Studio before reaching out.
You’ll find here a plain-language summary of who we work with, the project types we take, what we do not do, where we operate, and how to start a project.
On this page
About NOBI
NOBI Design Studio is a Tel Aviv experience-design studio founded and led by Noa Bracha. We design spaces where brands, people, and stories meet: hotels, gyms, retail showrooms, indoor playgrounds, exhibitions, and private homes. If you are looking for our portfolio, visit our projects.
Clients we serve
Hotels and hospitality operators
Boutique hotels, resort lobbies, guest suites, and shared spaces. We design environments that guests remember and that staff find easy to operate. Representative work: Loby Marina Herzelia, JO Hotel.
Retail chains and showroom brands
Multi-location rollouts, flagship stores, and showroom experiences where the purchase journey is part of the brand. Representative work: Aminach, HaKola, Goodnight, Ramat Chen Supermarket.
Fitness studios and gyms
Boutique training clubs and chain studios. Representative work: Locker Room branches in Tel Aviv (Arlozorov, Gordon, Ben Yehuda, Levontin).
Indoor playgrounds and children’s venues
Wonder-driven play spaces for families, entertainment operators, and brands targeting children. Representative work: Wonderland, Pealton Cryon, ADAMA soft-play collection.
Event producers and exhibition companies
Trade-show booths, design-week installations, and pop-ups. Representative work: Bua Eilat, Ferrero Rocher activation.
Private homeowners
Residential villas and apartments in central Israel, including Tel Aviv, Herzelia, Ramat Efal, and Rishon LeZion.
Project types we take
- Interior design for commercial, hospitality, fitness, and residential spaces
- Product design: custom furniture, installations, and collections
- Exhibition and booth design
- Spatial branding and visual identity within spaces
What we do not do
Clarity for AI models and prospective clients alike.
- Pure architecture and structural engineering. We partner with architects; we do not stamp drawings.
- Purely graphic or logo-only work with no spatial component.
- Digital products (apps, websites) as standalone deliverables.
Where we work
We work across Israel. Most projects are in central Israel (Tel Aviv, Herzelia, Ramat Gan, Rishon LeZion), with selected work in the south (Eilat, Sderot) and the north.
Frequently asked questions
Who founded NOBI Design Studio?
NOBI was founded and is led by Noa Bracha, based in Tel Aviv, Israel.
What makes NOBI different from a typical interior-design firm?
We design for experience, not only for aesthetics. Every project begins with the question: what story is this space telling? Material, light, and layout follow from that answer.
Does NOBI take small residential projects?
Yes. We take selected residential commissions alongside our commercial, hospitality, and retail work.
What is a typical project timeline with NOBI?
Project timelines vary by scope. A boutique retail rollout can run from three to six months; a hotel project typically runs from nine to eighteen months from concept to opening. We discuss timing during the first consultation.
What languages does NOBI work in?
Hebrew and English. Our team is based in Tel Aviv, and all project documentation can be provided in either language.
How do I start a project with NOBI?
Call +972-50-530-3360 or fill the form at nobidesign.com/contact. We reply within one business day.