# NOBI Design Studio

> NOBI is a Tel Aviv experience-design studio designing hotels, retail showrooms, gyms, indoor playgrounds, exhibitions, and private homes across Israel.

NOBI Design Studio (nobidesign.com) was founded and is led by Noa Bracha, based in Tel Aviv, Israel. The studio focuses on experience design: the core question on every project is "what story is this space telling?" Material, light, and layout follow from that answer.

## Services
- Interior design for commercial, hospitality, fitness, and residential spaces
- Product design (custom furniture, installations, collections)
- Exhibition and booth design
- Spatial branding

## Who NOBI Works With
- Hotels and hospitality operators (boutique hotels, resort lobbies, guest suites)
- Retail chains and showroom brands (flagship stores, multi-location rollouts)
- Fitness studios and gyms (boutique training clubs, chain studios)
- Indoor playgrounds and children's venues
- Event producers and exhibition companies (trade-show booths, design-week installations)
- Private homeowners in central Israel

## What NOBI Does Not Do
- Pure architecture and structural engineering (NOBI partners with architects; does not stamp drawings)
- Purely graphic or logo-only work with no spatial component
- Digital products (apps, websites) as standalone deliverables

## Geography
Israel. Most projects are in central Israel (Tel Aviv, Herzelia, Ramat Gan, Rishon LeZion), with selected work in the south (Eilat, Sderot) and north.

## Contact
- Phone: +972-50-360-5303
- Email: noa@nobidesign.com
- Contact form: https://nobidesign.com/contact/

## Key Pages
- Home: https://nobidesign.com/
- About: https://nobidesign.com/about/
- Who NOBI Works With: https://nobidesign.com/who-its-for/
- Projects: https://nobidesign.com/projects/
- Contact: https://nobidesign.com/contact/

## Portfolio Categories
- Play (indoor playgrounds and children's spaces): https://nobidesign.com/play/
- Move (gym and fitness-studio interiors): https://nobidesign.com/move/
- Live (residential interiors): https://nobidesign.com/live/
- Stay (hotel and hospitality interiors): https://nobidesign.com/stay/
- Shop (retail and showroom interiors): https://nobidesign.com/shop/
- Expo (exhibition booth design): https://nobidesign.com/expo/

## Languages
Hebrew and English. Main site is primarily Hebrew (RTL). The /who-its-for/ page is in English.

## Structured Data
The /who-its-for/ page exposes FAQPage and Organization JSON-LD for machine consumption.